Trigger Events & How To Use Them

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Welcome back sales savages!

Today we’re talking about Trigger Events.

As your prospects become more and more numb to mindless spam and overused sequences, we as sales professionals need to be more intelligent and find ways to reach out in meaningful way that elicit responses, not spam boxes.

Trigger Events are one of the best ways we can do this.

Trigger events are crucial in outbound sales because they represent specific occurrences or changes in a company's environment that create openings for sales or marketing opportunities. These events can be immensely varied, ranging from internal changes within a company to broader shifts in the industry or market. Understanding and effectively using trigger events can significantly enhance the efficiency and success of outbound sales efforts.

Today we’re going to break down what tigger events are, why they’re important, how to track them, and how to craft your outreach around them.

We’re even going to include an actual sequence our teams have used in multiple industries successfully using trigger events.

Let’s jump into it.

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