Hey Sales Animals,
In the modern, digital age, the landscape of sales has drastically changed. In days gone by, salespeople were the primary sources of product knowledge. However, with the internet at their fingertips, customers today are well-researched and often already have their mind made up before reaching out to a sales rep. So, how do we navigate this new territory and convince prospects to trust our expertise? The answer lies in achieving 'status alignment.'
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