If you’ve been in Sales for a while, you’ve probably heard the term Pattern break/interrupt thrown around a few times. It can be defined as “A pattern interrupt is anything that forces someone to change their natural pattern of thought”.
Often heralded as the silver bullet that will improve your cold calls, increase email replies, and make you a star performer.
The truth? If used correctly it can help you get close to all of those things.
The Issue? most reps DO NOT use it correctly.
What do we mean by that? Well lets dive into exactly what we see in the industry, and how you can do better than your competition…
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