How To Run a Demo That Actually Closes Deals

Stop wasting your time

Introduction

Demos are pivotal moment in your sales cycle. It's where prospects turn into customers — or walk away. This guide dives deep into the art and science of delivering a compelling product demo, ensuring you're not just "dancing like a monkey" for window shoppers, but genuinely engaging with potential buyers.

Pre-Demo Phase

1. In-Depth Research: The Foundation of a Successful Demo

Why It Matters: There are a number of reasons you NEED to be doing pre-demo research.

You only have a finite amount of time on the call and you can’t be wasting it. Without understanding industry, company, and contact, you will look like an idiot. On top of this, the discovery portion of the demo should not include ANYTHING that you could have learned from a google search - that is an amateur move.

How to Do It: