Advanced Cold Email UTM Tracking

Levelling up your Cold Email Game

Welcome back Sales Savages!

 A few months ago I wrote a guest post on

BeautyOfSaaS

explaining UTM tags and why sales reps / business owners need to be using them. Specifically how to track link clicks in cold email outreach without effecting deliverability. 

Before reading this post (which takes the original concept into a more advanced implementation), you should read the original. Don't forget to follow Beauty of SaaS While you are there. 

UTM Tracking for Sales, Marketing & Data Visualization - BowTiedDingo

In that post I write a small part about limitations of the system I was suggesting. The main one was around lead click attribution. 

"The main one [limitation] is tracking on a lead by lead basis (tracking who clicked the link) is not scalable with this method, as you would need to manually tag each link with whom you sent the email."

That's technically true with the tools discussed in that post. This is especially true if you're sending over 20,000 emails per day. But, there are ways to do this while scaling. I want to explain them now. 

This means full click tracking in your emails. It tracks who, what, and when. You can get it without turning on click tracking and hurting your deliverability. And if you’re sending any volume of cold email you know how important that is!